Less novelties, but better gadgets at affordable prices to engage new markets
Everyone knows the MWC is the best place to show the latest technology.
It’s the correct place for brands to get new costumers and for SMEs to go
straight ahead to their success. And so, that’s what companies did during the
four-day congress in Barcelona. Samsung, Vodafone or Ericsson showed up their
new cutting-edge products in order to prove they still develop the pioneering
technology, although neither Apple, Blackberry, Microsoft nor Android took part
of the world’s most important mobile meeting.
The 2013 MWC attended an edition market by innovation. The more modern devices are, the littler and quicker they become. However, what big companies broadly displayed were more improvements than new releases. The reason is they really wanted to embrace a bigger and diverse market. To do so, then, operators presented best prices for novelties as well as more usability and durability.
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| Outside of MWC |
